Marketing is one of the most important things that you’ll do regarding your home based business. If people don’t know about you, they can’t hire you or buy products from you, and if you don’t get the word out about your business, they can’t hear about you and all of the wonderful products or services you have to offer them. It’s true that marketing is also the highest ongoing expense that you’ll have in order to get your business on the map and keep it there. That’s why all small business owners are usually trying to find inexpensive ways of marketing. One such method is through emotional marketing.

Services or products that don’t allow for an emotional connection with potential customers will typically fade to black while the ones that are actually connecting with their target audience on an emotional level will be around for a very long time. This is the key reason that emotional marketing is as useful as it is. When the emotions of potential customers have been piqued, they’re going to have to purchase what you’re selling.
Few marketing tools are quite as effective from an emotional standpoint as testimonials from current and past customers. When there are glowing words of praise for your service or product appearing in black and white for prospective customers to read, it strikes a chord that resonates with your target audience. You just need to use them to your best advantage.

First of all, place the testimonials on the home page of your website. In this way, they’ll be spotted immediately. These are often put in a side column or on another page completely, and this is fine if that’s what you prefer. Just keep in mind that if you locate them on the first page a new customer sees, they’ll be much easier to spot.

When you’re going through the testimonials trying to decide which ones you want to use, remember that you’ll want the ones that truly stand out from the rest. The most glowing endorsements should be put first in line. You’ll see that locating them in a prominent place on your website will boost sales impressively. You can also use blurbs from the better ones in emails sent out to potential customers.

These testimonials can also be used when you place ads for your business on other websites. Simply quote the most glowing ones and link it back to your site. People that are looking for what you have to offer will be more likely to click on the link and be visiting your website in no time. Once they’ve had the chance to view some of the other more enthusiastic testimonials on your website, they’ll be even more interested in buying from you.
Knowing the ways to get the most use out of the testimonials your satisfied customers have sent to you can decide whether your business will be a raving success, or a dismal failure. It’s all up to you.


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