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Few marketing tools are quite as effective from an emotional standpoint as testimonials from current and past customers. When there are glowing words of praise for your service or product appearing in black and white for prospective customers to read, it strikes a chord that resonates with your target audience. You just need to use them to your best advantage.
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When you’re going through the testimonials trying to decide which ones you want to use, remember that you’ll want the ones that truly stand out from the rest. The most glowing endorsements should be put first in line. You’ll see that locating them in a prominent place on your website will boost sales impressively. You can also use blurbs from the better ones in emails sent out to potential customers.
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Knowing the ways to get the most use out of the testimonials your satisfied customers have sent to you can decide whether your business will be a raving success, or a dismal failure. It’s all up to you.
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